Capital One

Spot: See the light
Agency: DDB 

See the Light required a unique fusion of live action footage with CG imagery. Transitioning Jennifer Garner from the cabin of an airliner into a shopping mall meant we needed to shoot on two different locations. Half the spot was shot inside of a fake airplane, the other half in a shopping mall full of extras. Using the airplane set as reference, 3d models were made of the walls, seats, and everything else that needed to be in the shot. Using projection mapping combined with regular live action/CG integration, we were able to composite CG renders of the plane folding down into the floor with a plate of the talent walking through the mall.